Shining a light on sustainable design
Enkei is a Swedish design brand that creates beauty from the broken. The team repurposes industrial waste and uses sustainable materials to create made-to-order products, such as lights and candle holders.
Sia provided flexible support, strategy, and guidance to Enkei as they transitioned from small start-up to established design brand. This included monthly analyses, managing and automating email marketing campaigns, overhauling the website SEO, and growing the team's social media accounts, especially LinkedIn.
Enkei Lights | June-December 2024
Scope of work
1) Flexible strategic support
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Advising the team on content funnel strategies, audience analysis, and brand positioning
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Monthly reporting and analysis on the team's social media and content marketing
2) Content marketing
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Creating the monthly email newsletter and directing B2C bottom-of-the-funnel email campaigns
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Creating, streamlining, and automating email workflows
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Ad-hoc support and proofreading
3) Social media management
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Working with the Creative Director on Instagram, trialling multiple strategies, techniques and content styles
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Full LinkedIn account management
4) Building brand awareness
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Representing Enkei for UK PR, including pitching and press releases
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Finding new opportunities for Enkei in the UK (e.g. for film and TV)
Results
A solid base of operations
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Significantly streamlined operations. Set up established processes such as content calendars, schedules, and automated email workflows.
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Helped to switch e-commerce website to the Shopify platform, including updating all SEO and creating two new optimised landing pages
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Established tone and voice for email marketing and LinkedIn
Streamlined marketing
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Grew LinkedIn followers by 70% in six months
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Helped shape brand identity on Instagram through iterative testing
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Produced and automated direct selling email campaigns
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Executed high-performing email newsletters - 2 months with a 0% unsubscribe rate
Raised brand awareness
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Grew Google's organic search traffic through optimised SEO
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PR and press outreach for all UK and UK home media
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Secured Enkei lamp product placement in a upcoming short film by the UK's National Film and Television School
Examples of work
